RAY B2B is committed to protecting personal information and respecting the privacy of individuals, business professionals, clients and website visitors. This Privacy & Cookies Policy explains how we collect, use, process, store, share and protect personal information when you visit our website or interact with our services.

Last Updated: November 10, 2026

This policy applies to www.rayb2b.com and its associated pages, forms, landing pages and digital services operated by RAY B2B.

1. Overview

RAY B2B (“RAY”, “we”, “our” or “us”) provides B2B marketing, lead generation, content syndication, email marketing, account-based marketing, appointment setting, data enrichment and related digital marketing services.

We understand the importance of privacy and are committed to handling personal information responsibly and transparently.

This Privacy Policy explains:

• What information we collect and how we collect it.
• How we use and process personal information.
• How business contact information is handled during lead generation campaigns.
• When and why information may be shared with clients, partners and service providers.
• How cookies and tracking technologies are used.
• How individuals can exercise their privacy rights.
• How we protect and retain personal information.

By accessing our website or interacting with our services, you acknowledge that you have read this Privacy Policy. Where applicable law requires consent for specific processing activities, we will obtain that consent separately.

2. Definitions and Key Terms

Personal Data: Any information relating to an identified or identifiable individual, including name, email address, phone number, IP address and professional information.

Business Contact Information: Professional information relating to individuals in a business context, such as name, designation, company, business email address, industry, department and professional contact details.

Cookies: Small text files stored on your device by websites to remember preferences, improve functionality and understand website usage.

Company: Refers to RAY B2B, the organization responsible for processing personal information as described in this policy.

Client: A business, organization, agency, publisher or marketing partner that engages RAY B2B for marketing, lead generation or related services.

Data Controller: An organization that determines the purposes and means of processing personal information.

Data Processor: An organization that processes personal information on behalf of another organization.

Device: Any internet-connected device used to access our website, including computers, smartphones and tablets.

Third-Party Service Provider: An external organization or individual engaged to provide services such as hosting, analytics, communication, marketing technology or data processing.

Website: RAY B2B’s official website, accessible at https://rayb2b.com/.

You: Any individual visiting our website, contacting us, using our services or otherwise interacting with RAY B2B.

3. What Information Do We Collect?

We collect information when you visit our website, submit a contact form, request a consultation, download content, subscribe to communications, register for an event or interact with our services.

The information we collect may include the following categories.

3.1 Personal and Contact Information

When you interact with us, we may collect:

• Full name.
• Business email address.
• Phone number.
• Company name.
• Job title and designation.
• Country and geographical location.
• Company website.
• Business requirements and service interests.
• Any other information voluntarily provided through our forms or communications.

3.2 Business and Professional Information

As part of our B2B marketing and lead generation activities, we may process professional information such as:

• Name and professional designation.
• Business email address.
• Business telephone number.
• Company name and website.
• Industry and business category.
• Department and functional area.
• Seniority level and job responsibilities.
• Company size and employee range.
• Publicly available professional information.
• Business-related interests and engagement information.

This information may be obtained directly from individuals, from publicly available professional sources, from authorized business data providers or through client-provided campaign databases.

We use such information for legitimate business purposes, subject to applicable privacy and data protection requirements.

3.3 Automatically Collected Information

When you visit our website, certain information may be collected automatically, including:

• IP address.
• Browser type and version.
• Device type and operating system.
• Pages visited and time spent on pages.
• Referring website or source.
• Date and time of website visits.
• General geographical information.
• Website interaction and navigation data.

This information helps us understand website performance, improve user experience and maintain website security.

3.4 Information Collected Through Campaigns and Landing Pages

RAY B2B may operate campaign-specific landing pages, registration forms, content download pages, webinar registration pages and other marketing assets.

Depending on the campaign, we may collect:

• Contact and professional details.
• Company and industry information.
• Job title and department.
• Content download and registration details.
• Responses to campaign qualification questions.
• Marketing preferences and consent records.
• Engagement and interaction data.

Where a campaign is conducted on behalf of a client or sponsored by a third party, the information collected may be shared with the relevant client or sponsor as explained at the point of collection and in the applicable campaign privacy notice.

4. How We Collect Information

We collect information through several channels:

Directly from you:

• Contact and inquiry forms.
• Website registration forms.
• Newsletter subscriptions.
• Whitepaper and content downloads.
• Webinar and event registrations.
• Business communications and emails.
• Surveys and feedback forms.

From business and professional sources:

We may obtain business contact information from publicly accessible professional websites, company websites, business directories, professional networking platforms, authorized data providers and other lawful sources.

From clients and campaign partners:

We may receive business contact databases, campaign audience lists and other relevant information from clients or authorized partners for the purpose of executing agreed marketing and lead generation activities.

Through automated technologies:

We may use cookies, analytics tools, tracking pixels, server logs and similar technologies to collect information about website usage and campaign interactions.

5. How We Use the Information We Collect

We use collected information for the following purposes:

• To respond to inquiries and business requests.
• To provide information about our services.
• To manage client relationships and business partnerships.
• To deliver B2B lead generation and demand generation services.
• To execute content syndication and email marketing campaigns.
• To support account-based marketing activities.
• To conduct business contact research and data enrichment.
• To validate and qualify leads based on agreed campaign criteria.
• To coordinate appointment setting and business development activities.
• To distribute relevant business content and marketing communications where permitted.
• To improve website functionality and user experience.
• To analyze website traffic and campaign performance.
• To prevent fraud, unauthorized access and misuse.
• To comply with legal, regulatory and contractual obligations.

We process personal information only for purposes that are lawful, relevant and consistent with applicable data protection requirements.

6. How We Handle B2B Lead Generation Data

B2B lead generation is an important part of RAY B2B’s business operations.

During the execution of campaigns, we may collect, organize, enrich, validate and process professional contact information to identify relevant business audiences and deliver qualified leads to our clients.

Our activities may include:

Audience Research: Identifying relevant organizations, industries, business professionals and decision-makers based on campaign requirements.

Data Enrichment: Adding or updating professional information such as company details, job titles, industry classifications and business contact information using appropriate sources.

Lead Qualification: Assessing contacts against agreed campaign criteria, including job function, seniority, company profile, geography and other qualification requirements.

Data Validation: Performing quality checks to improve the accuracy, relevance and completeness of campaign records.

Campaign Execution: Processing registration details, content engagement information and other campaign-related information.

Lead Delivery: Providing qualified campaign leads to the relevant client or authorized campaign sponsor in accordance with the agreed campaign scope and applicable privacy requirements.

Where RAY B2B processes personal information on behalf of a client, the client may determine the purposes and essential requirements of the processing. In such circumstances, RAY B2B acts as a data processor or service provider, as applicable.

Where RAY B2B independently determines the purposes and means of processing, it may act as a data controller or equivalent entity under applicable law.

We do not represent that all business contact information is publicly available or that public availability automatically permits unrestricted marketing use.

We take reasonable steps to ensure that campaign data is processed in accordance with applicable privacy laws, contractual obligations and relevant individual rights.

7. What Information May Be Shared With Third Parties?

We may share personal and business contact information in the following circumstances:

7.1 Clients and Campaign Sponsors

As part of our B2B lead generation, content syndication and demand generation services, information collected through campaign registrations and other authorized campaign activities may be shared with the relevant client or campaign sponsor.

For example, when an individual registers to download a sponsored whitepaper or requests information through a campaign landing page, the registration information may be shared with the sponsoring organization for the purposes disclosed during registration.

7.2 Service Providers

We may engage third-party providers to support our operations, including:

• Website hosting providers.
• Cloud infrastructure providers.
• Email delivery and communication platforms.
• Customer relationship management systems.
• Marketing automation platforms.
• Analytics and reporting providers.
• Data validation and enrichment providers.
• IT support and cybersecurity providers.

These providers may access information only to the extent necessary to perform their contracted services and are expected to maintain appropriate confidentiality and security safeguards.

7.3 Business Partners

We may share relevant information with authorized business partners, publishers, marketing agencies and service providers when required to execute agreed campaigns or deliver services.

7.4 Legal and Regulatory Requirements

We may disclose information when required by applicable law, court orders, regulatory authorities, government requests or other legal obligations.

7.5 Business Transfers

In the event of a merger, acquisition, restructuring, sale of assets or transfer of business operations, relevant information may be transferred to the successor organization, subject to applicable legal requirements and appropriate privacy safeguards.

We do not authorize third-party service providers to use personal information obtained through our services for their independent purposes unless separately permitted by applicable law or appropriately authorized.

8. What Third Parties May Collect

Certain third-party technologies integrated into our website may independently collect information about visitors and their interactions.

These technologies may include:

• Website analytics tools.
• Advertising and remarketing platforms.
• Social media integrations.
• Embedded videos and external content.
• Marketing automation technologies.
• Website performance and security services.

Such third parties may collect information through their own cookies, pixels, scripts and tracking technologies.

Their processing activities are governed by their respective privacy policies and terms of service.

We encourage visitors to review the privacy policies of third-party services they interact with.

9. Cookies and Tracking Technologies

RAY B2B may use cookies and similar tracking technologies to improve website functionality, understand visitor behavior and enhance marketing effectiveness.

9.1 Types of Cookies We May Use

Essential Cookies

These cookies are necessary for basic website functionality, security and navigation.

Performance and Analytics Cookies

These cookies help us understand how visitors interact with our website, which pages are visited and how our website performs.

Functional Cookies

These cookies remember user preferences and settings to improve the browsing experience.

Advertising and Marketing Cookies

These cookies may be used to measure campaign performance, understand visitor interests and support relevant advertising or remarketing activities.

9.2 How Cookies Work

Cookies are small text files stored on your browser or device. They may contain information such as session identifiers, preferences and website interaction details.

Cookies do not generally provide direct access to files stored on your device.

Some cookies are temporary and expire when you close your browser, while others remain stored for a specified period.

9.3 Managing Cookies

You can manage or disable cookies through your browser settings.

You may also use available cookie consent controls on our website, where provided, to manage non-essential cookies.

Please note that disabling certain cookies may affect website functionality and user experience.

10. Advertising and Remarketing

We may use digital advertising and remarketing technologies to understand website engagement and support relevant business advertising activities.

These technologies may include cookies, tracking pixels, JavaScript tags and similar tools.

Where enabled, advertising partners may use website interaction information to measure advertising effectiveness and deliver relevant advertisements on their platforms.

You may manage advertising preferences through the relevant third-party platform or browser settings.

We do not guarantee that all third-party advertising technologies are operated or controlled directly by RAY B2B.

11. How Long Do We Retain Your Information?

We retain personal information only for as long as reasonably necessary to fulfil the purposes described in this policy, including:

• Delivering our services.
• Executing client campaigns.
• Maintaining business and contractual records.
• Responding to inquiries and requests.
• Meeting legal and regulatory obligations.
• Resolving disputes and enforcing agreements.
• Maintaining appropriate suppression and opt-out records.

Retention periods may vary depending on the type of information, the purpose of processing, contractual requirements and applicable legal obligations.

When information is no longer required, we take reasonable steps to securely delete, anonymize or otherwise dispose of it.

In certain circumstances, information may remain in backup systems for a limited period before being removed through routine retention processes.

12. How Do We Protect Your Information?

RAY B2B takes reasonable technical, organizational and administrative measures to protect personal information against unauthorized access, misuse, alteration, disclosure, loss or destruction.

Our security measures may include:

• Access controls and restricted permissions.
• Secure website connections using HTTPS.
• Password protection and authentication controls.
• Secure data storage and transmission practices.
• Employee confidentiality obligations.
• Vendor and service provider assessments.
• Periodic data quality and security checks.
• Monitoring and incident response procedures.

Access to personal information is restricted to authorized personnel and service providers who require such access for legitimate business purposes.

Although we make reasonable efforts to protect information, no method of internet transmission or electronic storage can be guaranteed to be completely secure.

13. International Data Transfers

RAY B2B works with clients, partners and business organizations across different geographical regions.

As a result, personal information may be processed, accessed or stored in countries other than the country where it was originally collected.

Where international data transfers occur, we take reasonable steps to ensure that such transfers are handled in accordance with applicable data protection requirements and appropriate contractual or organizational safeguards.

14. Your Privacy Rights and Choices

Depending on your location and applicable privacy laws, you may have certain rights regarding your personal information.

These rights may include:

Right to Access: Request information about the personal data we process about you.

Right to Correction: Request correction of inaccurate or incomplete personal information.

Right to Deletion: Request deletion of personal information where legally applicable.

Right to Withdraw Consent: Withdraw consent for processing activities that rely on your consent.

Right to Object: Object to certain processing activities, including direct marketing where applicable.

Right to Restrict Processing: Request restrictions on certain processing activities where permitted by law.

Right to Data Portability: Request a copy of your personal information in a commonly used format where applicable.

Right to Opt Out: Request that your business contact information not be used for future marketing communications or eligible campaign activities.

To exercise your rights, contact us using the details provided in the Contact Us section.

We may request reasonable information to verify your identity before processing a privacy request.

Where RAY B2B processes personal information on behalf of a client, we may direct your request to the relevant client or assist that client in responding, as required by applicable law.

15. Email Communications and Marketing Preferences

We may use email to communicate with individuals who have contacted us, requested information, subscribed to communications or otherwise have a lawful basis to receive relevant business communications.

Our emails may include:

• Service updates.
• Business communications.
• Marketing and promotional information.
• Industry insights and resources.
• Newsletters and announcements.
• Responses to inquiries and requests.

You may unsubscribe from marketing communications at any time by following the unsubscribe instructions included in the relevant email or by contacting us directly.

Where applicable, we maintain suppression records to ensure that individuals who have opted out are not included in subsequent marketing communications.

Unsubscribing from marketing emails does not prevent us from sending necessary transactional, contractual or administrative communications.

16. Data Protection and GDPR

RAY B2B recognizes the importance of applicable international data protection regulations, including the General Data Protection Regulation (GDPR), where relevant.

For individuals located in the European Economic Area (EEA), the United Kingdom or other jurisdictions covered by similar regulations, additional privacy rights and protections may apply.

Depending on the circumstances, RAY B2B may process personal information based on one or more of the following lawful grounds:

• Consent provided by the individual.
• Performance of a contract or steps requested before entering into a contract.
• Compliance with legal obligations.
• Legitimate interests, where permitted and balanced against individual rights.
• Other lawful grounds recognized under applicable regulations.

Where GDPR applies, individuals may exercise the rights provided under the regulation, including access, rectification, erasure, restriction, objection and data portability, subject to applicable conditions.

Individuals also have the right to lodge a complaint with the relevant data protection supervisory authority.

Where RAY B2B acts as a processor on behalf of a client, individuals may need to direct certain requests to the relevant client acting as the controller.

17. India Data Protection Requirements

RAY B2B is committed to handling personal information in accordance with applicable Indian data protection and privacy requirements.

Where applicable, our processing activities are intended to align with the Digital Personal Data Protection Act, 2023 (DPDP Act), applicable rules, notifications and other relevant Indian laws.

We take reasonable steps to ensure transparency, appropriate handling, security and responsible processing of personal information.

Individuals may contact us to raise questions, submit requests or seek clarification regarding the handling of their personal information.

The rights and obligations applicable to a particular processing activity will depend on the relevant legal provisions, commencement dates and applicable exemptions.

18. Children’s Privacy

Our website and B2B marketing services are intended for businesses and professional audiences.

We do not knowingly collect personal information from children in connection with our business marketing activities.

If we become aware that personal information has been collected from a child in circumstances where such collection is not permitted, we will take appropriate steps to investigate and address the matter in accordance with applicable law.

Parents or legal guardians who believe that a child has provided personal information to us may contact us.

19. Third-Party Websites and External Links

Our website may contain links to third-party websites, platforms, social media pages and external resources.

These websites operate independently and may have their own privacy policies, cookie practices and terms of service.

RAY B2B does not control the privacy practices or content of external websites.

We encourage visitors to review the privacy policies of any third-party websites they access through our website.

20. Business Affiliates and Corporate Changes

We may share relevant information with affiliated organizations, authorized business partners or successor entities where necessary for legitimate business operations and permitted by applicable law.

In the event of a merger, acquisition, restructuring, business transfer or sale of assets, personal information may be transferred as part of the relevant transaction.

Any such transfer will be subject to applicable legal obligations and appropriate safeguards.

21. Governing Law

This Privacy & Cookies Policy shall be governed by and interpreted in accordance with the laws of India, subject to applicable data protection and privacy regulations.

Any disputes arising in connection with this policy shall be subject to the jurisdiction of the competent courts in India, as applicable.

Nothing in this policy is intended to limit any mandatory privacy rights or protections available to individuals under applicable law.

22. Changes to This Privacy Policy

RAY B2B may update this Privacy & Cookies Policy periodically to reflect changes in our business operations, services, technologies, legal requirements or data protection practices.

Any updates will be published on this page with a revised Last Updated date.

We encourage visitors to review this policy periodically to remain informed about how their information is handled.

Where required by applicable law, we will provide additional notice or obtain consent before implementing material changes to our processing activities.

23. Other Important Information

Data Accuracy

We take reasonable steps to maintain accurate and relevant personal information. However, information received from external sources may occasionally be incomplete or outdated. We encourage individuals to contact us if they believe their information requires correction.

Data Breach and Security Incidents

In the event of a personal data breach, we will assess the incident and take appropriate steps in accordance with applicable legal and regulatory requirements, including notifying relevant authorities and affected individuals where required.

Suppression Records

Where an individual requests that their information not be used for future marketing activities, we may retain limited information necessary to maintain suppression records and respect that preference.

Changes in Business Operations

Our data processing activities may evolve as our services, technologies and business relationships change. We will update this policy where necessary to reflect material changes.

24. Contact Us

If you have questions, concerns or requests relating to this Privacy & Cookies Policy, our data processing practices or your personal information, please contact us.

Company: RAY B2B / RAY B2B Private Limited

Website: https://rayb2b.com/

Email: dpo@rayb2b.com

Location: Pune, Maharashtra, India.

For privacy-related requests, please include “Privacy Request” in your email subject line so that your inquiry can be directed to the appropriate team.

We will review and respond to privacy requests within the timeframes required by applicable law.

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RAY B2B

Reach. Agility. Yield.

Your trusted partner in B2B marketing and lead generation.